Toolbox:

We have a wide array of research tools to draw from, some of which we return to with great consistency because we know how well they work. However, just as every research question is different, our research solution and tool selection is always customized to the specific demands of the project.

OUR TOOLBOX INCLUDES:

• Patient ethnographies

• HCP ethnographies

• Video production and editing

• Patient video diaries

• Mobile technology

• Observational research

• “Webnography” online research

• Innovation and design

• Linguistic analysis

• Material Culture Analysis

• Focus Groups

• IDIs

• TDIs

This list includes some powerful tools, but a tool is only as useful as the skill of its operator, which is why it is so crucial to WER that we use an anthropologically-trained research team. Our team provides you with data that you could only get from using an ethnographic technique.  It infuses that data with insights, analysis, and interpretation that would only come to someone with an anthropologist’s training and points of reference.