Lunch & Learn
John Wendel recently presented at a “lunch and learn” at the Philadelphia chapter of the American Marketing Association. He presented a case study on ethnographic research in support of the American Medical Association’s recently launched physician web portal, Amagine, a site “to provide physicians with comprehensive health IT tools and solutions designed to help them stay up-to-date with changing professional needs.”
Webnography & Chronic Disease
Charley Scull recently presented on “Market Research, Webnography and Chronic Disease” at the American Anthropological Association annual meetings. His paper looked at whether such an approach is methodologically effective, both as a general proposition and by tracing a specific chronic disease medication across a number of online venues (e.g. blogs, forums, chat rooms, and comment boards). He drew attention to the fact that throughout the research process, the researcher is forced to make important decisions regarding anonymity, attention to context, and informed consent while also considering how these same factors may allow people to share information differently in the online context. His paper examines the kind of information this method reveals and asks the question of whether an online approach to healthcare issues can legitimately be called ethnographic.
Anthropology Inspiration
Recently published work by Marilyn Strathern, former Chair of the Department of Anthropology at Cambridge, takes inspiration from John Wendel’s previously published work in Anthropological Forum on property rights and identity in Micronesia and compares and contrasts the data with English school children forming a “queue” to formulate a sophisticated anthropological analysis of property and ownership.
WER at PMRG
We’re going to Vegas Baby! Wendel Ethnographic Research would like to welcome you to visit us at this year’s PMRG conference at the Wynn in Las Vegas. Make sure to stop by our Booth #3 and drop off your business card to enter our raffle to win a free IPOD.
Keynote speech at ASA conference draws upon John’s research in Micronesia
Marilyn Strathern, distinguished anthropologist of the University of Cambridge, recently presented a keynote speech at the annual Association of Social Anthropologists of the UK and Commonwealth that drew upon a recent article published by John Wendel. Professor Strathern was elected lifetime President of the Association of Social Anthropologists of the UK and Commonwealth and was knighted in 2001.
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